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Ben McIntosh
Art Director.
Join The Club.
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The website is the main backbone of the campaign and a good way to both distribute packs and gain subscribers.
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On the site, if you click the sandwich, you get taken over to a beatmaker much like mario paint where you can easily make beats from 5 randomly selected samples that are already on the website. If we think a beat is cool, we'll feature it on the newsletter and on our facebook. However if you want that to happen, you'll have to save your beat and send it off, which requires signing up to the newsletter.
Make a beat by dragging ingredients into the bars below. As the white bar goes past each ingredient it plays. Each ingredient represents a random sample made by and chosen by us that changes each week. Guaranteed to be easier than making a real sandwich.
Hub for the samples. Although each sample is marked at $0.99 we wanted to go for a freemium model. This is where you can get credits for signing up to the newsletter or for getting your beat featured. Credits can pay for the samples so it is essentially free. This is important because it gives the samples a higher percieved value, as well as making it easier to move to a paid model in the future.
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