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Ben McIntosh
Art Director.
Club Sandwich
The Brief
REMIT is moving in to creating free sample packs and wants to gain an audience. The goal is to get 500 people onto a mailing list where the sample packs are given out on a budget of $50-$100.
What we came up with.
An idea that started with something dumb we thought up. Club Sandwich. It's a play on words with a style that tries to gain street cred as word of mouth is the best advertising on small budget.
REMIT wanted a web page redisign, so we went with the Club Sandwich theme plus some bonus goodies. Click the image above for more.
Sticker
Flyer
Hand flyers out at clubs we're friends with, Stick stickers around the clubs. Then hope that people are interested by them at give it a look.
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This is where style comes in. The style mimics the kind of hip streetwear style. Along with the pun in the name brings about some sort of mystery as to what it is.
Also fun fact, the sandwich is a sandwich I literally made. I photographed each peice and then put it together in illustrator.
The Bi-weekly newsletter needed a design. So we went in and aligned the design with the rest of the theme. We want 500 people to subscribe to this thing so it needed to be interesting.
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